Mumbai, July 28 (IANS) Music label T-series and media and entertainment company Eros have entered into a strategic alliance through which T-series can exclusively exploit the music and audio visual rights of forthcoming Eros Films, an official said Wednesday.

The music and audio visual content of films under the Eros banner will be now distributed by T-Series on all platforms, including all physical formats, radio, television, mobile and digital formats.

Some of Eros' forthcoming films include 'Anjana Anjaani', 'RA.One' and 'Rock Star'.

'T-Series is one of the established players in the music domain while Eros is an established player in film content and distribution. It made sense for the two companies to join hands and work together on the music strategy,' Sunil Lulla, managing director of Eros International Media Ltd, said in a statement.